Why not rediscover the pleasure of holding a bar of scented soap? The solidity of an object that gradually melts between our fingers, that we can spread over our skin, like a caress, that seduces us with a minimal, ephemeral but highly elegant packaging.
London Fields Soap Company is an East London company that, in an era of innovative, liquid and creamy detergents, has the ambition of relaunching the classic soap bar of the past.
To do so it turned to One Darnley Road, a young company of designers who worked on the identity of a brand coherent with handmade and sustainable, craft and biological products but also to better represent “the aesthetics of cleanliness”, products that ‘looked nice’.
All London Fields Soap Company products are made in small lots, at zero km, in Hackney, East London. Main ingredients include tea and peppermint (ingredients so good you would want to eat them, company head Tabitha Kleinert claims!).
For the new brand, that had to combine craftsmanship and a modern sensitivity, a typical Art-Deco atmosphere, comprising graphics (especially those of the fabrics) and typographical characters, somewhat updated, were resorted to.
The packaging too draws inspiration from a local tradition: London’s East End, in fact, boasts a long tradition of textile design and manufacture. You only need cite, for one and for all, the historic silk and satin manufacturer Warner & Sons, that for over two hundred years has produced wonderful fabrics for the Queen and the nobles of the United Kingdom.
God save the soap