Even though with only a brief entrepreneurial history behind it, Waldo Trommler Paints – a small Finnish colors and paints producer – has decided to open in the USA and aims at packaging as a visiting card, with the firm intention of standing out from everyone. Leveraging on this principle, with the intent of highlighting the features of cordiality and quality of the company, as well as their innovative spirit, Reynolds & Reyner have designed a packaging line that is original in its simplicity and immediacy. Indeed the identity of each products and a broad range of bright colors that determine the identity of each product, according to the various sectors of use. (www.awwwards.com)
Waldo Trommler Paints, packaging design system and brand identity by Reynolds & Reyner (2012)
