Made of white glass, the new bottle developed by Owens-Illinois for Santero (the winegrowing group of Santo Stefano Belbo, CN) stands out on the shelf, thanks to a decorative wave pattern across the entire container body.
Designed to strengthen the premium positioning of the Egos line – which includes the most prestigious Santero wines – it was produced at the O-I factory in Aprilia (LT), overcoming the numerous technical complexities associated with the shape. The production of the bottle in fact required preliminary studies and a series of adjustments to the production line, to maintain the quality standards that distinguish the glassworks.
The result achieved is a product coherent with the identity and the growth objectives of the Piedmontese winery: the strong visual impact of the packaging and an original aesthetic appearance are in fact indispensable characteristics to consolidate its presence on foreign markets.
The two companies have already collaborated in the past to develop the 2014 “Twist” range.
