Lucaprint is justifiably among finalists of the 21st European Carton Excellence Award (organized by ProCarton and Ecma) with a packaging solution designed for an Ursus brand technical item, namely a bicycle handlebar.
Great impact at the point of sale due to appealing shape and graphics: the case that covers the box can be used as a lid holder to create a showcase in the true sense of the word. When placed in stores in this way, customers perceive it as a valuable product.
The fully-carbon and black-coloured handlebar placed inside the box on a bright green background attracts considerable customer attention. The double wall structure gives stiffness to the large solid board packaging. Single gluing is enough for a large and complex structure with several compartments.
The Lucaprint Technical Office has paid attention to the structural design by working on a BillerudKorsnäs cardboard, while Albertdesign defined the graphics.