Messages in a tin (with a surprise)

Reveal Impact is the most recent result of the research of the Ardagh group into thermochromic inks for printing on aluminium cans.
The new solution for aluminium cans uses two different thermochromic inks, which both boast the same colour when cooled down. However, once the can gets warmer again, one colour disappears quicker than the other, revealing a hidden message: the surprise of the consumer is assured.

Reveal Impact does not therefore only serve to indicate the ideal temperature for drinking a beverage, but effectively supports targeted marketing, thanks to the ability to communicate personalized messages that make the drinking  experience unique and mysterious.