Launched in 2007, Monocle is an exclusive English magazine that covers topics ranging from international business and economics to culture and design. Monocle online has in short time become a valuable source of news and updates for the global market. What’s more, in order to guide it’s reader’s tastes and keep “an eye and an ear on the world”, Monocle has also opened a radio station and a store, with a selection of truly unique products.
Products such as the line of perfumes Scents 1, 2 and 3, produced exclusively by the perfume maker of Commes des Garçons, Antoine Maisondieu. The fragrances are inspired by unique and special atmospheres.
Scent number 1, for example, called Hinoki, recalls a still spring morning spent soaking in the baths of Kyoto’s famous Tawaraya Ryokan; the second, Laurel, on the other hand, is meant to capture memories of a sojourn in the ancient city of Batroun in Lebanon, the aroma of an ancient Mediterranean garden punctuated by the warm and strong essence of the laurel leaf.
Sugi (Japanese cedar) is the third fragrance, with a delicate, clean and energizing aroma, a blended scent that combines ingredients like the Mediterranean cypress, the pepper tree of Madagascar, the Florentine iris, the Virginia cedar and the vetiver of Haiti.
The packaging recalls the magazine’s elegant style, retro and contemporary at the same time. A few typographic marks, minimalist etchings on white, black or cream background, reminiscent of the unmistakable style of Fornasetti. Lacking any ostentatious decoration, understatement is preserved in the most typical English fashion. One would be hard pressed to do better for a perfume released by a periodical.
But that’s another story.