Poste Italiane too bears witness to the fact that the container is evermore important, having recently brought out a 100,000 piece, limited edition, highly special “collectors” pack. An Artist’s Pack, that recounts, in the style of Giuseppe Stampone, a trip across Italy by way of the most significant monuments, personalities, myths and symbols of the “Bel Paese”.
Artist’s pack is a project by SPIRITO DUE born out of an idea by Valentina Ciarallo and Maria Chiara Russo with the objective of turning the classic yellow Poste Italiane pack into a work of art and to increase young people’s and the general public’s contact with contemporary art.
A public art project hence where the public, called upon to vote for their favorite pack, becomes protagonist along with the artists.
After a preselection among 12 contemporary artists invited to take part in the project (Andrea Aquilanti, Arthur Duff, Flavio Favelli, Giuseppe Pietroniro, Giuseppe Stampone, goldiechiari, Hitnes, Marco Raparelli, Mauro Di Silvestre, Miltos Manetas, Silvia Camporesi and Vedovamazzei), October last the six finalist d’auteur packs were directly voted by the public on the website www.leavventuredipaco.com.
The most-voted-for container was that of Giuseppe Stampone entitled “L’ABC del Bel Paese”. The artist from Abbruzzo thus commented his victory:«Taking part in a project of this type is more important than any museum exhibition. Today works “suffer” if they solely remain in the art circuit, which is why one of the artist’s main objectives is to enable largescale fruition of contemporary art».
Runner up, just a few votes behind, Silvia Camporesi’s pack that exploits an image freely drawn from the final scene of Antonioni’s film Zabriskie Point: a colored explosion of clothes and objects and hence of human stories, the type that any pack or parcel traveling the world around might conceal.
