Bold and tasteful

Gustav dill vodka by the Finnish distillery Lignell & Piispanen took the podium at the International Wine and Spirits Competition (IWSC) in London. Conceived by Finnish designer Jaani Vaahtera, the heavy bottle reflects the pure essence of a spirit with an original and perfect taste. In line with a high-end product, the box had to ensure maximum protection and resistance in addition to excellent printability: goal guaranteed (and achieved) by the Kotkamills papermill, that devised a thick cardboard (basis weight of 450 g/m2, 800 micron thick) that could be called light cardboard for its category, in that it protects the bottle effectively while weighing less and providing a much better performance than the alternatives in laminated corrugated.